The Sun TV effect

Whilst I was in India, Sun TV used to play and replay certain songs and manufactured them to be hits. A good example I would say were those stupid thathuva songs of Dr. Vijay. Now that effect that has been revisited. This song has been played and replayed so many times in the last few days that I catch myself humming the tune - worsht!! The guy who wrote the lyrics for this song deserves to be flogged till he promises to learn thamizh and write better songs.